OLIVE'S GARDEN

Nike is a brand that is sort of a hot topic in America. It has always been a popular brand but as the world becomes more digital, so has Nike. Their advertisement has shifted from commercials to mainly longer videos and quotes on social media outlets. One specific thing about Nike on social media that is so effective I think is that instead of focusing on putting out a bunch of insignificant tweets or Instagram posts no one will remember on a timed schedule, they focus more on the quality of their messages and graphics. They focus on the details and showing you something you’ll remember and leave you on that thought before they hit you again. Like their “It’s only crazy until you do it” campaign with Serena Williams. It was posted on all social media platforms and before badgering us with more tweets about it, they just let us simmer with the thought. Nike is already killing the game but my suggestion for them is shorter ads about like individual athletes. Not a continuance of long videos about Serena Williams for instance (though I love her.) I think a mini series about individual athletes with shorter videos would be a good idea.

“It’s only crazy until you do it.”